我们有没有必要all in 个人ip？搞流量？值得么？
本帖最后由 侦云取势 于 2024-2-20 08:19 编辑如今被誉为个体IP时代，你或许会想要全身心投入其中，但我得告诉你，盲目地全职从事内容创作，那可是一条走向死路的道路。请注意，我特别强调了"盲目"和"全职"这两个要素，绝不能忽视。
也许你看到这里会感到有些不悦。你可能会想，你自己全心全意地投入内容创作，却被劝告不要全职投入，这岂不矛盾？但事实并非如此。我并不是要阻止大家去创作，我一直都在鼓励大家去创作。然而，要注意，"盲目"和"全职"这两个要素，不能忽视。先试水，慢慢来，先兼职着做，等到做得有起色了，再考虑是否全职。
能理解吗？就像我自己一开始并没有全职从事内容创作，我在红火之前的那些年里，白天都在上班或上学，晚上才是我兼职写作的时间。
再说到盲目。你到底写过多少内容，才认为自己有资格全职从事内容创作呢？你有没有完成过一条完整的内容，从文案到拍摄再到剪辑？许多人在读书时写一篇800字的作文都感到困难，大学时写篇论文都要花费极大精力，而你却觉得自己轻而易举就能从事内容创作，并且成功。这种自信难道不是毫无根据的自信吗？人家博尔特能在100米赛跑中跑进10秒，你为什么觉得自己也能做到呢？
再次强调，我是鼓励大家"兼职做内容"的，一定要大胆尝试。但不要一开始就全职。如果你现在没有工作和收入，想要靠全职从事内容创作来翻身，那我建议你还是放下这个念头，抓紧找份靠谱的工作。就算去送外卖，也比盲目从事内容创作靠谱得多。盲目全职从事内容创作会让你的生活非常痛苦。
当然，如果你很有钱，想干什么就干什么，没人能阻止你。但如果你不是很有钱，现在也没有其他工作，却想靠内容创作赚钱，那我建议你还是清醒点吧，抓紧找份工作先养活自己。为什么呢？因为想要在内容创作领域成功，有两个关键点是必须要达到的：一个是拥有流量，另一个是实现商业化。这两者对于从未涉足过的人来说，都是相当困难的。
先说流量，你必须给你的观众带来与众不同的体验才行。否则，大家凭什么关注你呢？你凭什么能够提供给大家不同寻常的体验呢？如果你只是一个非常普通的人，和大家生活方式没什么两样，那你又怎么能够创造出高于其他人的内容呢？一个能够持续输出内容的人，在日常生活中也必然与众不同，强者在各个领域都是强者。即便是我的水平和智商都一般般，但论骚劲，我可是没输过的。即便如此骚的我，写了十几年的内容，才有人开始看。甚至还要靠运气。这个成功率，你自己感受一下吧。
所以，我再次强调，我是鼓励大家"兼职做内容"的，一定要大胆尝试。但不要一上来就全职。假如你现在没有工作和收入，你想靠全职做内容来翻身，我建议你别多想，还是抓紧找工作靠谱。你去送外卖都比全职做内容靠谱多了。盲目全职从事内容创作会让你的人生非常痛苦。
当然，如果你很有钱的话，你爱做啥做啥，没人能干涉你。但如果你不是很有钱，现在也没有其他工作，靠内容创作赚钱的话，那还是洗洗睡吧，你既不能做出优质内容，也没法养活自己。为什么呢？很简单，要成功做内容，有两个点必须达成：一个是拥有流量，一个是实现商业化。这两者对于从未涉足过的人来说，都是相当困难的。
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